The 22 Immutable Laws of Branding

Written by:
Laura Ries , Al Ries
Narrated by:
David Drummond

Unabridged Audiobook

Release Date
April 2014
8 hours 9 minutes
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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Peter A

The content of the book was very good, although the internet chapters were dated as this was written so long ago

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Bruno S

Some "immutable" laws are completely misleading. Examples that are used to support the laws have been buried by the law they followed. I believe that there are some laws we can still claim they are immutable. But by believing that there's a formula or laws for branding is the first step to building a failing brand.

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