The 22 Immutable Laws of Marketing

Written by:
Jack Trout , Al Ries
Narrated by:
David Drummond

Unabridged Audiobook

Ratings
Book
26
Narrator
5
Release Date
April 2014
Duration
3 hours 7 minutes
Summary
There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Reviews
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Rashid Khan

Outdated (1992). Statements based on a few old brands and used selectedly. For example the author forbids line extension and terms it one of the reason for failure as in GM case but forgets that Toyota is very successful in the same extensive line of products. Also that Japanese cars entered quite late into market but changed consumers perception due to quality. Secondly the Dot.com era data or analysis is not included in the book to show if his postulates hold true. And it's repetitive. Not worth one credit.

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JCruse

Great content! Quick listen.

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Zak O

One of those books that is a MUST read at some point.

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TRACI TAKACS

Love this book. Success = making the first impression with one simple focus-word.

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