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The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
Written by:
Shannon Belew
Narrated by:
Judy Hoctor
Unabridged Audiobook
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1
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Release Date
February 2014
Duration
7 hours 45 minutes
Summary
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:
• Use content and conversations to build online relationships that transition to sales
• Execute realistic sales strategies for each of the major social media platforms
• Spot social media trends that may influence future buying behaviors
• Sell online in B2B and B2C environments
• Turn social shares (likes, favorites, +1s) into social sales
• Set tangible goals
• Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.
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