Listen Free to Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard with a Free Trial.

Ratings

Book

Narrator

Release Date

May 2018

Duration

4 hours 45 minutes

Summary

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you:

- Create a brand with meaning

- Reinforce it with the right touchpoints

- Hone your brand's unique story

- Share it through engaging content

- Cultivate a sense of community

- Craft a coherent experience

- Stand out with simplicity and transparency

The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Genres

Business & Economics >

Marketing & Advertising

Reviews

Timur K.

This book is an eye opener in terms of brand building. We all have developed preconceptions about the brand and its importance, and Nick helps you burst the bubble and introduce you to true indepth meaning of the Brand and its value. To be honest, I was too, guilty to have preconceptions about the brand. I always thought that brand is just a logo and booklet design...only the visuals, how naive... I do recommend you this book, especially if you are like me, just starting your own business. Good Luck!

This title is due for release on May 22, 2018.

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Brand Now: How to Stand Out in a Crowded, Distracted World

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