from the arena: an entrepreneur's journey - the story of pigsback.com

A tale of the thrills and spills of a 20-year “overnight success story” … Dwyer’s vision, resourcefulness and stamina are inspiring. Gareth Lambe, former VP, Meta

A rare insight into the mind of the entrepreneur as they confront the myriad of unforeseen challenges that are part and parcel of a business journey ... a book brimming with insights and lessons for business students and aspiring entrepreneurs. Joanne Lynch, Assistant Professor Marketing, Dublin City University Business School

An inspiring illustration of what it takes to get through the darkness when things go wrong … and in startups, things always go wrong. Brian O’Mahony, Entrepreneur (co-founder of Bounce Marketing and Tribe Charity) and Start-Up Business Advisor

A must-read for any budding entrepreneur, marketer or business person. I felt like I got to know and love the team, collectively and individually! John Rooney, Managing Director, Flogas

A white-knuckle ride laced with optimism, despair and triumph. An enthralling read. A rollercoaster, if ever there was one! Noel Hayes, Business Lecturer.

Told through his journals, from the arena recounts Michael Dwyer's marathon entrepreneurial journey with Pigsback.com, starting at the height of the dot-com boom in late 1999, going on to pursue international ambitions in Britain and North America, facing a myriad of unforeseen shocks along the way. 

The journals tell the entrepreneur's business and personal highs and lows, persisting on a wing and a prayer, reinventing time and again until that final chance - an encore - one last shot at success.

Buckle up and enjoy the ride.