Interesting book, but Ray Kroc comes off as a total narcissist

Very well-told story overall, but the narration really brings it to life and imbues the historical figure's telling of his own life with just the right amounts of liveliness, perspective, and pathos. I don't think I would have found this title nearly as enjoyable in print or with a different narrator.

Great book and narrator. One of my personal favorites!

Good book but think he twisted some event so that he looks like the hero

Good book. The other side of the story we got from "The Founder". Kroc and the McDonalds brothers were probably all jerks, but I loved hearing about the vision and the pursuit. I imagine all involved would be disappointed to see what McDonald's has become (core value cleanliness? Really???).

Good story telling.

Fascinating, easy-listen, autobiography giving insight to the unrelenting spirit & purpoed steps of one man's (Ray Kroc) humble sales beginnings (1927) through entrepreneurship gone worldwide (along with the personal account of grit and sacrifice--personal, financial, physical--that goes with such a monumental drive and undertaking) while receiving a historical lesson on the making of McDonald's franchise empire (1960's-1976) and beyond (1980's into 2015 via Afterward chapter added at end of audiobook).

Super book. Great story to be told and an inspiration to all business or business minded individuals. Narrator did a superb job!

Great read. Not a very good life, work balance

Pleasant read

Very interesting book. Was fascinated to hear about Ray’s journey, challenges, and accomplishments. Well told and excellently narrated. Don’t think it would have been nearly as entertaining without such a good narrator.

Even though Kroc admits to a number of character faults in this autobiography, it's obvious to me that he was still not the upright person he claims to have been. He was a royal pain in the tail! Yet the McDonald's story is compelling, even though his telling of it contains too much trivial and boring detail and tons of bragging. And I enjoyed most of it.

almost done with the book and it's fascinating to listen to all that went in to creating the behemoth that Micky D's is and what keeps them at the top of the fast food chain. The narrator is weak and doesn't have a very strong voice unfortunately which takes away from the book.