How I Raised Myself From Failure to Success in Selling

Written by:
Frank Bettger
Narrated by:
Arthur Morey

Unabridged Audiobook

Release Date
December 2016
6 hours 15 minutes
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:

• The power of enthusiasm
• How to conquer fear
• The key word for turning a skeptical client into an enthusiastic buyer
• The quickest way to win confidence
• Seven golden rules for closing a sale
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Tina W.

This book is a must read for anyone in sales , particularly life insurance . The author transparently shares the discouragement that comes with being in the field , but he also shares great nuggets on how to overcome and be successful . His illustrations are amazing ! He shares strategies that are honest, realistic, and proven . He does not teach trickery or borderline lying in order to close on sales . I’m actually about to listen to the book again . He is specific and to the point . He is not trying to draw you into purchasing another book , he gives the names of a couple of authors that helped him . The book is worth the buy and more . Tina Watson .

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Edward L.

This is one of my favorite improvement books! My records show this is at least the 9th time I've listened to it here on Arthur Morey does such a great job expressing Frank Bettger's voice, which is so down to earth. I felt like Frank and I are simply taking a walk or sitting comfortably as he shared these stories and lessons he learned. While there is a focus on selling I feel like the lessons learned here are applicable even if one isn't selling. [On the other hand we are often selling something, even if it's the reasons for our choices.] While the entire book is excellent, Mr. Bettger truly finishes it off well. Frank explains how he applied the 13 virtues Benjamin Franklin focused on throughout his life, as he [Ben] shared in his autobiography. Frank makes this practice his own and elegantly challenges readers to do the same. I will admit that for so long I though this was a daunting complicated process of focusing all my reading and free thought to the virtue or concept of the week, but I was wrong. I see it as more of a truth to re-affirm daily for a week. I am currently working on choosing and creating my 13 concepts [some of Ben's and Frank's will no doubt make the list]. By the next time I re-read this book, I look forward to sharing not only that I have been applying this process but what effects that application have caused.

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