Unabridged Audiobook
It seems like this should have been more of an autobiograpy or memoir. While there are nuggets of learning through the book about innovation, creativity and how important design is to an organization, I walked away from the book feeling the ego of Mauro most. The more I read, the more it felt like he was looking for an "atta boy" at the end. l don't want to discredit the journey he has made to get where he is however, the book seemed more about Mauro than the topic of innovation and human element to design. I would say half of the content was worth reading and important for any leader (design or otherwise) to consider. The human element is often forgotten in design and SO many things we touch could be made better if the user was taken more into consideration. So many leaders would be better and have stronger, higher performing teams if they paid more attention to the human side of innovation!
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