It's Not Luck: Marketing, Production, and the Theory of Constraints

Written by:
Eliyahu Goldratt
Narrated by:
Rick Adamson

Unabridged Audiobook

Ratings
Book
20
Narrator
3
Release Date
March 2014
Duration
8 hours 32 minutes
Summary
Using the unique business-novel format, It’s Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.
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