Persuade: The 4-Step Process to Influence People and Decisions

Narrated by:
Patrick Lawlor

Unabridged Audiobook

Ratings
Book
Narrator
Release Date
July 2021
Duration
7 hours 21 minutes
Summary
Transform your ability to persuade and negotiate with this practical new resource

In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.

In this important book you'll discover:

- Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions

- Real world examples and practical exercises to illustrate and practice the concepts discussed

- A fun yet rigorous approach of a complex subject that can be practically applied in any business situation

Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
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