The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even a good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think that it is important to know how to sell.

Sales Dogs was written as a "how-to" to teach in a very fun and impactful way how to overcome the fears, the myths, and the obstacles to selling your products, services, or yourself. It teaches a simple, time-proven process of selling that will generate great income in almost any business. The listener will learn to master the five most important selling skills, how to overcome any objection, manage a territory, and much more.
 
The audiobook quickly debunks the idea that you have to be an overly aggressive "attack dog" to be successful. It uses the metaphor of "man's best friend" to say that a great salesperson is like a loyal, persistent, and lovable canine. It stipulates that there are five different "breeds" or personalities of Sales Dogs that can each make a lot of money by playing to their strength. You will learn how to identify, maximize, and train to that strength, and also how to teach others on your team to do the same.
 
Great for those who are new to sales, those uncomfortable with selling, and those who want to get better fast.