Successful Companies are Externalizations of the Identities of their Owners

Written by:
J.-M. Kuczynski
Narrated by:
J.-M. Kuczynski

Unabridged Audiobook

Ratings
Book
Narrator
Release Date
December 2017
Duration
0 hours 3 minutes
Summary
Harlan Sanders was a chef whose company (Kentucky Fried Chicken)makes food. Bill Gates was a computer scientist whose company (Microsoft) makes computer-software. Henry Ford was an automaker whose company (Ford Motors) makes cars. A company is successful when it externalizes the identity of its owner. A company is successful when it is its owner’s identity

when, in other words, it is its owner’s identity externalized. Business-success therefore isn’t about coming up with a clever idea: it is about knowing how to be oneself and get paid for it.
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