Unleashing the Idea Virus

Written by:
Seth Godin
Narrated by:
Seth Godin

Abridged Audiobook

Ratings
Book
Narrator
Release Date
March 2001
Duration
2 hours 0 minutes
Summary
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
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