Gad Saad, PhD, one of the best-known public intellectuals fighting the tyranny of political correctness, is a professor of marketing at the John Molson School of Business at Concordia University, where he held the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption from 2008 to 2018. A pioneer in the application of evolutionary psychology to consumer behavior, he is the author of The Evolutionary Bases of Consumption, The Consuming Instinct, and numerous scientific papers and the editor of the book Evolutionary Psychology in the Business Sciences. A blogger for Psychology Today, he has been profiled in the Wall Street Journal and interviewed by Dave Rubin, Glenn Beck, and Joe Rogan.
“Read this book, strengthen your resolve, and help us all return to reason.” —JORDAN PETERSON
There’s a war against truth … and if we don’t win it, intellectual freedom will be a casualty.
The West’s commitment to freedom, reason, and ...[SEE MORE]