Stephen Cummings is professor of management at Victoria University of Wellington. His publications include Recreating Strategy, Images of Strategy, Creative Strategy, Handbook of Management and Creativity, and Strategy Builder, as well as articles in several management journals.
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An interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE . . . So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? T... SEE MORE