When it comes to leading, there is a critical difference between communicating as a boss and communicating as a bully. Celebrated communicator Dianna Booher explains why a leader's success depends on knowing how to communicate strategically with audiences in an organization at their level of interest and relevancy.


'People don't leave an organization; they leave a boss' has become a truism in the workplace for good reason. The most common issue is that employees who get promoted from supervisor to manager or from manager to senior executive don't have adequate leadership communication skills for the job. As a result, they are stuck in micromanagement mode.

This book addresses this micromanagement problem by providing principles to help professionals think, coach, converse, speak, write, and meet strategically to deliver results. Booher guides readers through the transition from being a tactical thinker conducting day-to-day administrative work to being a strategic thinker dealing with critical problem analysis, generating innovative ideas, and aiming at a targeted solution. While strategic thinking is the first step to standing out, if you are unable to communicate your strategic thinking, you will remain stuck. Booher's research-based practice of strategic communication gives managers the training they desperately need as they move into leadership positions.

The ability to translate their knowledge, experience, and judgment for different groups and different levels in an organization transforms leaders from ordinary to extraordinary.