Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
The Human Element: Overcoming the Resistance That Awaits New Ideas
Written by:
David Schonthal
,
Loran Nordgren
Narrated by:
Peter Lerman
Unabridged Audiobook
Play Free
Add to Cart - $19.99
Remove from Cart
Give as a gift
Ratings
Book
2
Narrator
1
Release Date
November 9, 2021
Duration
7 hours 13 minutes
Summary
The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say 'yes.' This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging—all in the hope of getting others on board. We call this instinct the 'Fuel-based mindset.' The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor.
By focusing on Fuel, innovators neglect the other half of the equation—the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation.
Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
Browse By Category
Business & Economics
>
Business & Career Development
Reviews
Eric S.
amazing book one of the best
1 book added to cart
The Human Element: Overcoming the...
David Schonthal
Subtotal
$19.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.