Influencer: Building Your Personal Brand in the Age of Social Media

Written by:
Brittany Hennessy
Narrated by:
Brittany Hennessy

Unabridged Audiobook

Release Date
July 2018
4 hours 32 minutes
If you’ve ever scrolled through your Instagram feed and thought, “I wear clothes, eat avocado toast, and like sunsets—why can’t someone pay me to live my best life?” this book is for you …

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle …

As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to

build an audience and keep them engaged,package your brand and pitch your favorite companies, and monetize your influence and figure out how much to charge,plus tips on

landing an agent,getting on the radar of your favorite sites, andpraising a brand without alienating their competitors.Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
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Eric W.

As an aspiring influencer ( i had my doubts about this book; its short; the author reads it herself; I had not heard of her; etc. let me tell you, I found immediate actionable steps to improve my social media brand; recommendations I have not heard before, and techniques to expand my brand while also being made aware of mistakes I am making and the corrective action I could take. I HIGHLY recommend this book! I will be listening to it several times as absorb and implement the strategies recommended here! Congratulations on a job well done Brittany!

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Alonzo K.

Great tips for the beginner. I learned a lot. Brittany provides you with tools and motivations to start you off on the right foot and maintain/grow your social media influence. I really like the business insights.

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