Inside the Box: A Proven System of Creativity for Breakthrough Results

Written by:
Jacob Goldenberg , Drew Boyd
Narrated by:
David Drummond

Unabridged Audiobook

Release Date
June 2013
8 hours 54 minutes
The traditional attitude toward creativity in the American business world is to “think outside the box ”: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally.Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking “inside the box,” working in one's familiar world to create new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With “inside the box ” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.
Profile Avatar
Lincoln Hoppe

A great book. It has such interesting ideas, and is fascinating both for learning and just expanding your creative mind. It takes practice to make these revolutionary ideas part of your process. The narrator has a pleasant tone, but his delivery sounds to my ears like a robot mixed with a 50's salesman. It bothered me the first time listening, but now on the second listen, it's driving me insane. To be fair, I'm sure this narrator would be fine to certain people's ears, just not for mine.

1 book added to cart
View Cart