Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.



This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.



● Find common factors holding your sales back—and reverse them through channel optimization



● Humanize sales with personas and relevant information at every turn



● Understand why A/B testing is so incredibly critical to success, and how to do it right



● Take your sales process to the next level with a rock solid, modern Sales Engagement strategy



This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.