Unabridged Audiobook
Approximately 10% of the book is about useful tricks and tactics on how to sell through referrals and how to grow them. But at the same time, the author keeps calling it strategy. It seems like he does not understand the difference between strategy and tactics. The author is doing a lot of name-dropping. One of the names you will hear a lot is Tony Robinson. I love Tony; he is the best motivational speaker in the world, but he has nothing to do with sales! Many years ago Tony tried to give a speech on sales and it was probably his worst. But the author keeps dragging Tony into the book on sales. Overall, I feel like 10% of the book was worth listening to, and the other 90% is useless anecdotes from the author's experience.
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