Sales Mastery Program -  From Prospecting to Closing

Sales Mastery Program - From Prospecting to Closing

Written by:
Eric Lofholm
Narrated by:
Ken Burke , Eric Lofholm
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Unabridged Audiobook

Ratings
Book
1
Narrator
1
Release Date
August 2021
Duration
8 hours 37 minutes
Summary
What used to work in sales doesn't work anymore. It's tougher than ever to get through to decision makers, differentiate your offerings, and win sales.

That's why we created The Sales Mastery Program, a self-paced online sales training course to help you stand out in a crowded market and make breakthroughs in your sales results.

You'll learn the selling skills you need to win, including everything from developing a winning value proposition to leading masterful sales conversations to overcoming objections and winning the deal. 
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Fyodor Varfolomeev

Approximately 10% of the book is about useful tricks and tactics on how to sell through referrals and how to grow them. But at the same time, the author keeps calling it strategy. It seems like he does not understand the difference between strategy and tactics. The author is doing a lot of name-dropping. One of the names you will hear a lot is Tony Robinson. I love Tony; he is the best motivational speaker in the world, but he has nothing to do with sales! Many years ago Tony tried to give a speech on sales and it was probably his worst. But the author keeps dragging Tony into the book on sales. Overall, I feel like 10% of the book was worth listening to, and the other 90% is useless anecdotes from the author's experience.

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