Tim Riesterer, chief strategy officer of Corporate Visions, conducts original, exclusive research in the area of decision-making science and its use in B2B marketing, sales, and customer success. He is coauthor, with Erik Petersen, of The Expansion Sale.
~~tag-text~~
In today's highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition-or you will lose out. And the way to do that is through customer engagement. Rather th... SEE MORE