Dave Birss is a former advertising creative director who has worked for some of the largest ad agencies in the UK. A respected speaker and writer on the topics of creativity and innovation, he founded OpenForIdeas.org, a popular online magazine focused on demystifying creativity. He's also a television broadcaster, a patented inventor, an illustrator, and a musician.
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Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overl... SEE MORE