Robert H. Frank is the Henrietta Johnson Louis Professor of Management and a professor of economics at Cornell University and the author of Falling Behind andThe Winner-Take-All Society.
~~tag-text~~
How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn. Arguing that self-interest alon... SEE MORE