Kenneth Le Meunier-FitzHugh holds a PhD from the University of Warwick in marketing and strategic management and is an associate professor in marketing at the University of East Anglia. His research focuses on improving the interface between sales and marketing management, for which he has an international reputation.
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Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as we... SEE MORE