Phil Barden is the managing director of DECODE Marketing Ltd, where he combines his more than twenty-five years of brand management with leading-edge cognitive and social psychology, neuroscience, and behavioral economics to help businesses increase their marketing effectiveness and maximize brand growth.
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book speci... SEE MORE