John Kay is a visiting professor at the London School of Economics and a fellow of St. John's College, Oxford University. He writes a weekly column for the Financial Times and is the author of several books, including Obliquity: Why Our Goals Are Best Achieved Indirectly. He lives in London.
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Much economic advice is bogus quantification, warn two leading experts in this essential book. Invented numbers offer false security; we need instead robust narratives that yield the confidence to manage uncertainty. Some uncertainties are resolvable. T... SEE MORE