Paul Polak is the founder of Colorado-based nonprofit International Development Enterprises. For the past twenty-five years, Paul has worked with thousands of farmers in countries around the world to help design and produce low-cost, income-generating products that have already moved seventeen million people out of poverty. He is the winner of numerous awards, including being named one of Atlantic's 50 Brave Thinkers in 2009.
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The nearly three billion people living on two dollars a day are not just the world's greatest challenge—they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to creat... SEE MORE