After two decades of working as an actor, Gina Sorell returned to her first love-writing. A graduate with distinction of UCLA Extension Writers' Program, she is the author of Mothers and Other Strangers. Originally from Johannesburg, Gina has lived in New York and Los Angeles, and now lives in Toronto with her husband and son. Gina balances the solitary hours of fiction writing with work as a creative director and brand storyteller under the banner of her own agency, Words Make The Brand.
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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming... SEE MORE