Hermawan Kartajaya is the founder and executive chairman of MarkPlus, Inc., and is one of the '50 Gurus Who Have Shaped the Future of Marketing,' according to the Chartered Institute of Marketing, United Kingdom. He is also chairman of the Asia Council for Small Business and a cofounder of the Asia Marketing Federation.
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Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the incr... SEE MORE